VIEW LIVE from 1-2pm on Tuesday 7th February
£65 + VAT (member) / £130 + VAT (non-member)
Digital advertising represents the most commercially attractive segment of the online economy. It is increasingly the field in which the largest digital platforms monetise their data power. With an unprecedented ability to accumulate, categorise, analyse and experiment on online users, publishers and advertisers, the most successful online intermediaries offer a level of matching incomparably higher than any other traditional advertising service providers, be they media, data brokers, marketing or advertising agencies. Indeed, the latter, despite their far longer presence in this field are losing their market share exponentially to the rapidly grown digital titans.
Until recently, this very technically complex and opaque business was under very little regulatory scrutiny. The situation has changed paradigmatically in 2021 when several leading jurisdictions have opened enforcement proceedings, launched market studies and filed complaints against different online advertising practices by the world-dominating Alphabet–Meta duopoly. The importance of and attention to these cases are very high as the stakes are decisive for the future architecture of the digital economy.
This webinar will examine the leading cases in the UK, US, EU and some of its Member States.